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Affiliate Marketers and the SBA Paycheck Protection ...

Paycheck Protection Program – Is This For Me? In response to the Coronavirus epidemic and the disastrous effect it is having on the United States economy, Congress passed and the President signed the Coronavirus Aid, Relief and Economic Security Act (or the “CARES Act”) which includes the Paycheck Protection Program (the “PPP”).

https://thepma.org/affiliate-marketers-and-the-sba-paycheck-protection-program/


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Should Affiliates Use the Facebook Branded Content Tool ...

As part of our continuing efforts to help educate the industry on disclosure requirements, the Compliance Council has been researching the issue of whether and to what extent affiliates need to use the Facebook Branded Content Tool (also known as the Handshake Tool). Toward that end, we have not only surveyed affiliates about their use but have spoken directly with Facebook about their ...

https://thepma.org/should-affiliates-use-the-facebook-branded-content-tool/


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Log In | The PMA

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

https://thepma.org/login/


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The GDPR and Affiliate Marketing: What You Need To Know

At the PMA, we have been receiving a lot of questions about the GDPR and how it relates to affiliate marketing. With the help of the Compliance Council, I have come up with some basic information you need to know plus a roundup of great resources written by PMA members that go into even more detail.

https://thepma.org/the-gdpr-and-affiliate-marketing-what-you-need-to-know-2/


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Colorado Affiliates Eligible for Amazon Associates Program ...

As of February 3, 2016, Amazon is once again allowing Colorado affiliates to apply for their Associates Program. The change was made to their operating agreement “Effective February 3” but states that it applied started February 1. Amazon had previously dropped all of its Colorado affiliates in March 2010 after the Colorado legislature passed a tax law that implicated out-of-state retailers.

https://thepma.org/colorado-affiliates-eligible-for-amazon-associates-program-again/


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What You Should Know About Performance Marketing | The PMA

What You Should Know About Performance Marketing Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead or click.

https://thepma.org/our-work/the-performance-marketing-industry/


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Join the PMA Today | The PMA

Affiliate Marketing relies on the many different players (i.e., each other) to continuously innovate, humanize and elevate our industry. The PMA represents leadership and advocacy from brilliant competitor and peer minds that, together, are affecting change and promoting the strong growth of our industry.

https://thepma.org/join/


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Jobs | The PMA

DMi Partners is looking for a client account manager! The ideal candidate will be a collaborator – who takes ownership and pride in their work and possess the core competencies of relationship building and managing performance.

https://thepma.org/jobs/


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Performance Payout Models | The PMA

Performance Payout Models Merchants use a variety of models to structure performance-based payments to publishers. These vary in the amount of the payment and overall penetration, but each is completely trackable, allowing the merchant to pay only for performance.

https://thepma.org/performance-payout-models/


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Affiliate Marketing and the California Consumer Privacy ...

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

https://thepma.org/affiliate-marketing-and-the-california-consumer-privacy-act-ccpa/


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PMA Free Downloads | The PMA

Thank you for your interest in the Performance Marketing Association resources. We strive to provide valuable information for our industry. Below is a list of all the free PMA downloads to view/download. We hope that you will confirm signing up for our mailing list to...

https://thepma.org/pma-free-downloads/


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PMA Member Resources | The PMA

PMA Member Resources Whether you’re an advertiser, publisher, network or agency, the PMA is committed to making sure your voice is heard on issues facing the industry, to help set standards and to illustrate the benefits of performance marketing to a broader business audience.

https://thepma.org/member-resources/


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Our Mission | The PMA

The Performance Marketing Association (PMA) is a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry.

https://thepma.org/our-work/


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Impending Litigation Notice | The PMA

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

https://thepma.org/impending-litigation-notice/


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PMA Online Shopping Survey Results | The PMA

The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers.

https://thepma.org/pma-online-shopping-survey-results/


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Affiliate Channel Growth: in trying times | The PMA

Maryellen has been in the affiliate space on the publisher, advertiser, and platform side of the business. She started as a content publisher and social influencer (before there was even a word for it), but made the move to the advertiser side by first working for an agency managing programs like philosophy.com, Charlotte Russe, Plastic Jungle, DownEast Basics, David’s Cookies, Roots Canada ...

https://thepma.org/affiliate-channel-growth-in-trying-times/


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Diversify Your Portfolio….of Partners | The PMA

Todd is a co-founder of Impact and Vice President, Strategic Initiatives. He has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners.

https://thepma.org/diversify-your-portfolio-of-partners/


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Announcing New PMA Officers and Board Members | The PMA

Free Round Table Replay: Performance Marketing Strategies and Trends During COVID-19 for Q3 and Back to School - July 9, 2020; PMA Virtual Round Table: Performance Marketing Strategies & Trends During COVID for Q3 & Back to School - July 1, 2020; Announcing New PMA Officers and Board Members - June 10, 2020

https://thepma.org/announcing-new-pma-officers-and-board-members/


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Regulation | The PMA

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

https://thepma.org/regulation/


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PMA Councils | The PMA

PMA Councils PMA Councils examine how trends, issues, challenges, benefits and new technologies impact their specific subject area and then take action to share findings and conclusions with the community at large

https://thepma.org/our-councils/


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PMA Member Directory | The PMA

These members have elected to support the PMA at the highest level. Though they could pay lower dues and enjoy many of the same benefits – these members have stepped up with a higher monetary commitment as well as additional volunteer support in the form of Board Members and Council Chairs.

https://thepma.org/member-resources/pma-member-directory/


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PMA Virtual Round Table: Performance Marketing Strategies ...

As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants are addressing and handling their planning and strategies going into Q3.

https://thepma.org/pma-virtual-round-table-performance-marketing-strategies-trends-during-covid-for-q3-back-to-school/


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New Whitepaper: Using Coupons from a Consumer ... - The PMA

The PMA Coupons and Deals Council has released a new whitepaper entitled “Using Coupons from a Consumer Perspective.” The paper covers: Metrics prove that consumers not only love coupons in an online setting, but rely on their usage in most transactions.

https://thepma.org/new-whitepaper-using-coupons-from-a-consumer-perspective/


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PMA Charter Members | The PMA

PMA Charter Members were the founding members of the Performance Marketing Association. These companies helped develop and shape the PMA into what it is today. The PMA would not exist without the support of member companies like these. All founding charter member companies are listed...

https://thepma.org/charter-members/


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PMA Virtual Round Table: Survival Strategies Against Amazon

As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants can have strong affiliate programs while still selling through Amazon.. Join us for a round table discussion entitled Survival Strategies Against Amazon.Panelists will include:

https://thepma.org/pma-virtual-round-table-survival-strategies-against-amazon/


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Meet the Board of Directors | The PMA

Position/Company: Owner, Sunshine Rewards. Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect and other niche sites. She speaks and writes about topics such as monetizing blogs, managing affiliate relationships, and current events in the industry.

https://thepma.org/our-board/


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PMA Survey | The PMA

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

https://thepma.org/quick-online-shopping-survey-help-us-spread-the-word/pma-survey/


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Conquer Holiday Stress by Maximizing Efficiency in Q4 ...

Kim Cashwell is a Marketing Manager at FMTC, a service that makes affiliate marketing easier with enterprise-level datafeeds and tools for merchants and OPMs.Kim has also previously worked with advertisers and brands, helping them find influencer partners. She enjoys the outdoors, spending time with her dog and all things digital marketing.

https://thepma.org/conquer-holiday-stress-by-maximizing-efficiency-in-q4/


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The Players | The PMA

Advertisers Advertisers, also known as merchants or retailers, have products to sell, and offers or services to promote.They set up performance marketing programs, also known as affiliate programs, as part of their marketing efforts.These performance marketing programs can either be set up through an affiliate network or tracked with in-house software.

https://thepma.org/the-players/


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Adapting to Remote Work | The PMA

Thanks to the Coupons and Deals Council, chaired by Craig McGlynn of ParterCentric for pulling this post together!. Life has suddenly changed due to the global “Shelter in Place” phenomenon we have experienced in the early months of 2020. For huge segments of the population, families are forced to live and work together 24/7 – which is a new challenge for all of us.

https://thepma.org/adapting-to-remote-work/


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PMA Announces 2020 Board of Directors | The PMA

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

https://thepma.org/pma-announces-2020-board-of-directors/


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PMA Virtual Round Table: California Consumer Privacy Act ...

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

https://thepma.org/pma-virtual-round-table-california-consumer-privacy-act-ccpa/


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Meet the PMA Team | The PMA

The 2013-2014 PMA Board of Directors Board President Brian Littleton CEO & President, ShareASale.com, Inc. PMA Governance Committee Chair Brian is the founder and CEO of ShareASale – a retail Performance Marketing Network with over 4,000 Merchants. Brian is a two-time winner of the Affiliate...

https://thepma.org/our-work/the-team/


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Privacy Policy | The PMA

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

https://thepma.org/privacy-policy/


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PartnerCentric | The PMA

PartnerCentric, Inc. is a fully remote performance marketing agency with over 35 employees based in the US and Europe.At our core, we build meaningful relationships and aim to be the best partners for our clients and for each other. We are 100% funded by happy customers and provide premium performance marketing services to retail and lead advertisers.

https://thepma.org/member/partnercentric/


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I Am Performance Marketing Archives | The PMA

I Am Performance Marketing: AvantLink’s Chad Waite. Chad Waite lives in Sandy, Utah and is the marketing manager of AvantLink. AvantLink is a leading affiliate marketing network with the goal of quality over quantity.

https://thepma.org/category/i-am-performance-marketing/


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FTC Judicial Enforcement Authority Under Attack | The PMA

The Performance Marketing Association, Inc. The Performance Marketing Association is a non-profit trade association founded in 2008.We are a 501(c)6 corporation, incorporated in the State of Delaware.

https://thepma.org/ftc-judicial-enforcement-authority-under-attack/


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Tricia Meyer, Author at The PMA

PMA Virtual Round Table: Performance Marketing Strategies & Trends During COVID for Q3 & Back to School. As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants are addressing and handling their planning and strategies going into Q3.

https://thepma.org/author/triciameyer/


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PMA Members: Share Your Feedback on the FTC Disclosure ...

In light of the FTC’s recent statement, “Regarding the Endorsement Guides Review,” the PMA will be compiling member feedback to submit commentary to the FTC on the Endorsement Guidelines. Per their request for public comment (FTC Seeks Public Comment on Its Endorsement Guidelines), we will be presenting comments on behalf of ourselves and our members specifically about how the ...

https://thepma.org/pma-members-share-your-feedback-on-the-ftc-disclosure-guidelines/


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First-of-Its-Kind PMA Study Legitimizes Performance ...

For more than 20 years, those on the inside of the performance marketing industry understood well the value of the channel. Executing on client strategies, seeing results every day, studying success tactics and scaling them, working the advertiser side and the publisher side and bringing the two together in a commerce-driving way, was a way of life.

https://thepma.org/pma-industry-study-2018/