The biggest factor in whether you'll grow your email list, craft high converting campaigns and ultimately increase your monthly revenue is the level of expertise in planning, implementing and optimizing your campaigns.
"When it comes to email marketing, SmartMail are hands down the people to work with. For every dollar we paid them, they deliver $24 back in additional revenue from the campaigns they implemented for us.
Sophisticated Email Strategies You've Always Wanted To Execute. From new customer acquisition and cart abandonment to loyalty campaigns and cross product promotions, a well-orchestrated email marketing strategy is purpose-built to attract, convert, and retain high-value customers.
We get it. Email marketing is HARD. There are so many elements to get right. You’ve got to get across different campaigns, automations, work with designers, deploy integrations and events tracking, write copy, make sure emails are mobile responsive and optimized across all email clients… and more.
We've worked with 80+ eCommerce companies to drive over 87 million in revenue. A custom proposal will include a strategic six-month plan to getting consistent ROI from your email marketing efforts.. We're a full-service email provider, and we'll handle everything from setting up rule sets to email design. With us, you'll get substantially revenue growth from your email marketing without ...
There’s no more frustrating feeling than reaching for something when you need it, only to discover that you’ve run out. The well is dry. The bottle is empty. Food and beverage supplies (plastic cups, paper plates, plastic utensils), office and paper supplies, arts and crafts supplies, makeup, toilet paper, home cleaning supplies, vitamins, supplements, health...
Warning! The information in this guide can transform your business and generate a significant uplift in sales! You see, digital marketers and eCommerce managers are so focused on driving traffic to their online stores yet they consistently forget to leverage that traffic and convert more window shoppers into buyers.
"SmartMail is consistently our highest converting marketing channel and delivers us an 18x ROI in relation to their cost." " The personalized email campaigns SmartMail implemented for us increased our total revenue by 22%.
Reebok's email is a great example of brand positioning.Everything about this welcome email screams "durability." The company found a way to differentiate themselves from Nike, Adidas, and other companies, and while the branding goes deeper than this email, it's an excellent way to get customers bought in from the start.
When you have the triggers identified, you're able to develop a strategy around them. In the image above, we illustrate the customer lifecycle and all the behavioral-based emails we send for our clients.. By identifying and creating campaigns for all these triggers, we leave no gaps in our client's email marketing strategy, turning more users into customers and increasing ROI.
The email above from I Love Ugly is straightforward, telling the consumer the brand noticed them on the site and wanted to remind them of the products they'd looked at. The use of models also works here to attract our attention, as humans have a natural inclination to look at faces. This tactic can be used to slow down viewers enough to reengage with the products they'd previously viewed.
On average, how much time, energy, and money do you spend on acquiring new customers? If you’re like most business owners, it’s probably too much. Why? Because acquiring leads and prospects is good, but retaining existing customers is better (and far-too-often ignored). A lead might become a paying customer, while an existing one is paying.
Everything has a lifecycle. A beginning, a middle, and an end. Your customers are no different. And if you can speak to them with messages that match their particular place on that spectrum, you’re ahead of the curve in the eCommerce game. As a savvy business owner, you already know that sending the same email.
Customer Ratings. Klaviyo has an average of 4.6 out of 5 stars on G2Crowd, with 429 customer reviews.The platform has received ratings of 8.5/10 or better for ease of use, support, and ease of setup.
Similar to the previous email, Bombas gives customers a way to earn something free by taking a simple action. Unlike the previous email, this referral program can exponentially increase profits for the company. A lot of people are uncomfortable with referral programs because they don't want people to think they're only recommending a brand so they can get a gift.
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As an eCommerce business owner or manager, you have a lot of moving pieces to keep track of and hold together. From traffic, conversion, optimization, design, stock, development etc… Agencies that work with eCommerce businesses can be the key to easing your workload and creating a more efficient workflow etc… We’ve compiled a guide to....
In addition to these full agency services, FulcrumTech offers technology for email analytics and an email ROI optimization tool. Case studies indicate a successful track record of implementing interactive email content and newsletters for clients in industries like healthcare, mobility, publishing, and finance.
There are a lot of elements you can test in your email, and we encourage you. Here is a list of over 150 email marketing tests ideas.. Plus, check out this awesome email marketing cheat sheet from Oberlo.. 5. Proven Ways to Avoid Spam Filters
Audience Ops is a content service for eCommerce companies who need an affordable, reliable source for high-quality content. This service works exclusively with US-based writers to help businesses create a content strategy and execute on many different types of web content.
Email Example Critique: This is an example of an email that would be sent to a shopper who viewed the “shirts and tops” category on J. Crew. Nice, high quality imagery plus related categories displayed below.The only thing missing from this browse abandonment email is personalized recommendations from the browsed category to increase the changes of this abandoning shopper actually returning.
Want to know the difference between an email marketing consultant and agency? Most people don’t really understand how an email marketing consultant is a….
It's kind of funny... At SmartMail, we're kind of obsessed with email marketing. And it just so happens that we are all avid music fans. So when we were listening to the Beatles the other day, and started changing the words around to tell of eCommerce business woes and email marketing strategies, we decided to take it a step further...
1. Strategy. Every new company we work receives a 'strategy blueprint doc' outlining all our research on your brand, proposed campaigns, the automated rule sets, sequencing options, and filtering preferences.
Recommendations for Homepage Browsers. User Segment:Shoppers that browse your homepage but never make it any further into your site.Like window shoppers. Product Recommendation Algorithm:Display a mix of site-wide best sellers and recent top sellers. Here is an example of a Homepage Browse Abandonment email with personalized product recommendations:
3. Add User Generated Content to Your Product Pages. Tali Shani, Director of Content at Yotpo shares this eCommerce marketing strategy: “One of the main barriers for people purchasing online is that they have questions that are not answered by the content on your product page.
Send out: as part of your follow-up email or series. Post Purchase Campaign Stats. Everyone wants to see the proof that something is worth their time and effort. To that end: Customers that have a fantastic experience with a brand spend 140% more compared to those who feel they had a poor experience ().Post purchase engagement is an excellent way to increase overall satisfaction.
Download, customize and deploy these 32 responsive eCommerce email marketing templates right now.
APPLICATIONS ARE NOW OPEN. Successful applicants will be selected based on their written application, academic potential, ability to meet the criteria and performance in an interview, where appropriate, before a selection panel including SmartMail.
Popup software has reached the next level, enabling teams to produce overlays like the ones we created above. A strong digital agency will generally produce opt-in rates higher than what you may be producing on your own, and it's all because of how they can leverage targeting.
Before hiring an agency, ensure you know the length of the contract. Some marketing agencies will get you to sign into a long term contract. If you're not sure your budget can support a lengthy contract, consider other options.
Hiring an eCommerce email marketing agency can push your profits to new heights. But how do you know how much you should pay? If you can understand what you need, what you're actually paying for, and what to expect in terms of ROI, you'll be in a great position to find the best service for your business at a reasonable price.
Email is the most powerful tool on the eCommerce marketing tool belt, so choosing the best platform is a big decision. If you choose the wrong platform, you'll leave a lot of money on the table and frustrate your team.
3. Confidence. Confidence is hard to determine with a marketing agency, but one way to tell is the length of their contract. Many agencies will lock you into long-term contracts.
31. ”Because” – Follow Industry Experts to Improve Email Strategies. Because there is so much fake news and info out there, so much hot air…It’s crucial to sort through it all and find (and follow) real industry experts and thought leaders so that you can constantly be up to date on the most effective email marketing strategies.
Download this swipe file for over 150 email templates that are proven to increase click-through rates and...