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The 10 Most Popular Social Media Sites in China (2019)

The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China.With businesses across the globe using Facebook/Instagram to reach new customers, entering a new market without them might seem impossible.

https://dragonsocial.net/blog/social-media-in-china/


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How to Sell Real Estate Properties to Chinese Investors

There are many traditional ways to advertise and sell real estate properties, also to foreign investors. If you’re interested in reaching Asia’s most wealthy in particular (you should be!!) an emerging channel to sell real estate properties to chinese investors might totally revolutionize your approach.

https://dragonsocial.net/blog/sell-real-estate-properties-chinese-investors


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Education in China: The Good, The Bad & The Big Opportunities

A Quick Overview of the Chinese Education System . Education in China is characterized as the “true religion of the people” and has always played an important part in Chinese tradition with learning always being highly valued and respected.

https://dragonsocial.net/blog/education-china/


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Top 5 China Shopping Apps: China Ecommerce Trends (2019)

According to Jiguang’s report at the end of November 2018, the total number of online shoppers using Chinese ecommerce apps installed on their mobile devices grew from 207 million to 783 million within just one year. The penetration of ecommerce in China has reached 71.1% of the total Chinese population.

https://dragonsocial.net/blog/top-china-shopping-apps-china-ecommerce


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Professional Social Media Marketing in China! WeChat ...

Dragon Social is a Chinese Social Media Marketing agency in China, offering Weibo and WeChat marketing services. With a diverse international team, we help global businesses expand to China.

https://www.dragonsocial.net/


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Why WeChat Is The Best App To Help You Sell Real Estate

Most people who are looking to sell real estate in China know that they will need social media to do it. But, where most new businesses stumble, is the fact that they do not understand the platforms in China. Most simply think that WeChat is the Chinese Facebook. WeChat can be a tricky platform to navigate.

https://www.dragonsocial.net/blog/wechat-sell-real-estate-china/


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Top 10 China Digital Marketing Trends (2019) | Dragon Social

The number of features offered through platforms like WeChat catered towards the elderly is already quite staggering. The Nikkei Asian Review interviewed one Shanghai man who reported that not only does he use the payment features offered by WeChat, but he also schedules hospital visits and vacations through the app.. Another early mover in the industry was an app called Tangdou, an app that ...

https://dragonsocial.net/blog/top-5-china-digital-marketing-trends-2019


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Chinese Plastic Surgery Trends You Need To Know About (2019)

Recent data shows that per 1,000 people the procedures per capita are at 13.2. South Korea comes in second place. In regards to China, the obsession with k-pop and South Korean culture mean that over 60,000 Chinese citizens travel to South Korea every year for different treatments and procedures. Chinese plastic surgery trends are much lower.

https://dragonsocial.net/blog/chinese-plastic-surgery-trends-you-need-to-know-about/


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Top 10 Food Influencers (KOL) in China | Dragon Social

Nowadays, food becomes a way to relax and pass the time. As a result, it is not surprising the number of China Food influencers(KOL) are rising by the minute. Want to enter the country with your food innovations? The Dragon Social team has summed up a list of food KOLs in China for you!

https://www.dragonsocial.net/blog/food-kol-china/


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China E-Commerce Days You Need To Know About

China e-commerce days are one of the biggest cultural phenomena in the country. Since the dawn of online retail, they have become a big part of celebrating different national days. All online retailers love e-commerce days. Black Friday in the United States, Boxing Day in the United Kingdom, Australia Day in Australia, to name just a few, are cornerstones of online retailers.

https://www.dragonsocial.net/blog/china-e-commerce-days/


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Chinese Consumer Behavior: 7 Key Features For Brands To Know

Women have a strong impact on household purchasing decisions in China, with many having complete control over the household’s finances. Although Chinese women have maintained this role for a number of decades, Chinese women are becoming more and more independent representing an opportunity for brands across China.

https://dragonsocial.net/blog/chinese-consumer-behavior-7-key-features-for-brands-to-know/


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East meets West: TOP 10 Chinese Business Cultural Differences

When East meets West at the negotiation table, Chinese business cultural differences come to the forefront. They hit foreign entrepreneurs who are starting to do business in China like an avalanche of problems they have never encountered before.

https://dragonsocial.net/blog/east-meets-west-top-10-chinese-business-cultural-differences


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Top 10 China Influencers (KOL) - Travel | Dragon Social

Dragon Social is a Chinese Social Media Marketing agency in China, offering Weibo and WeChat marketing services. With a diverse international team, we help global businesses expand to China.

https://www.dragonsocial.net/blog/china-travel-kol/


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Top 3 WeChat CRM Systems You Need to Recognize | Dragon Social

WeChat influences the China market significantly. Many foreign businesses rely heavily on the platform, leading to a need in WeChat CRM. Want to improve your services? Utilize WeChat CRM systems to facilitate the sales. Come check out the top 3 WeChat CRM systems!

https://dragonsocial.net/blog/top-3-wechat-crm-systems-you-need-to-recognize/


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KOL Marketing: The Key To Success On Chinese Social Media

If you plan on entering the China market, KOL marketing is something you NEED to know about. KOL marketing, or influencer marketing, is a soft-selling strategy with influencers as the communicator between a brand and its target audience.

https://www.dragonsocial.net/blog/kol-marketing-success-china/


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Top 10 Health & Fitness Influencers (KOL) in China ...

Health & Fitness is the hottest trend in China. It is expected that in 2020, there will be over 435 million Chinese consumers in the fitness industry, generating a net profit of over RMB $3,000 billion (USD$ 350 billion). In the process of promoting fitness products and services, it is crucial for companies to understand the power of fitness KOLs.

https://www.dragonsocial.net/blog/china-health-fitness-kol/


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7 Examples of Successful WeChat Marketing Campaigns ...

WeChat Marketing for Health & Wellness Products – Mead Johnson . With the combination of the Sanlu milk powder scandal in 2008 and the abolition of China’s one-child policy, there’s more babies and even greater demand for reliable baby formula products.

https://dragonsocial.net/blog/wechat-marketing/


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The Pretty and Ugly Truth about Fan Economy in China ...

Nowadays in China, “No fans, no market.” The fan economy has been widely used in many fields such as cultural entertainment, selling goods and providing services. KOL marketing not only has the meaning of spread information but also become the bridge connecting customer emotion and business.

https://www.dragonsocial.net/blog/fan-economy-in-china/


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Pinduoduo: How It Became the #2 Online Shopping App in China

A quick glance at Pinduoduo’s history and milestones . Founded in September 2015 by Colin Huang and his company The Shanghai Dream Information Technology Co., they exceeded RMB$100 Billion GMV in 2 years and 3 months’ time, while JingDong and Taobao took 4 times and 2 times that respectively.

https://dragonsocial.net/blog/pinduoduo-online-shopping-app-china/


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Top 5 Chinese Search Engines You Need to Care About (2019)

This means that the China search engine market is much more fragmented, meaning it might make sense to target multiple search engines for marketing activities, depending on your audience, goals, and budget.. While this information can seem overwhelming for newcomers, it’s important to keep in mind that at one point, nearly all non-native Chinese businesses were new to Chinese search engines ...

https://dragonsocial.net/blog/top-chinese-search-engines/


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China Marketing Service - Social Media & PR | Dragon Social

Dragon Social is a Chinese Social Media Marketing agency in China, offering Weibo and WeChat marketing services. With a diverse international team, we help global businesses expand to China.

https://www.dragonsocial.net/china-marketing-service-2/


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How To Be Successful With WeChat B2B Marketing | Dragon Social

Businesses can have a one-to-one direct conversation with their clients, or one-to-many messaging options within groups, multimedia communication and mobile data sharing, all of which make WeChat a convenient and effective communication tool for business.. WeChat also allows a huge amount of built-in functions, which enables stock ordering and management, quizzes, tutorials and so on.

https://www.dragonsocial.net/blog/wechat-b2b-marketing/


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Understanding Chinese Business Etiquette | Dragon Social

“In Chinese business culture, humility is a virtue” is a famous quote by Stephan H. Verstappen. The quote depicts how the art of Chinese business etiquette is to build closely-knit personal relationships with business contacts.

https://dragonsocial.net/blog/chinese-business-etiquette


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中國十大最受歡迎的社群媒體網站(2019年更新版)

用戶統計: 每月活躍用戶:10.8億(2018年第三季度) 平均日活躍用戶:6.196億(2018年9月) 微信小程式的日活躍使用者:2億(2018年11月)

https://www.dragonsocial.net/zh/blog/social-media-in-china-cn/


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中國最值得關注的五大中文搜索引擎(2019年) | Dragon Social Limited

中國互聯網信息中心最近的報告指出,截至2018年6月中國共有6.5688億搜索引擎用戶。相比微信每月超過10億的全球活躍用戶,社交平台明顯比搜索引擎有較高的滲透率。 考慮到中國網絡使用者總數在2018年8月達至最高點亦只有8億人次,可見使用搜索引擎的網路用戶佔了絕大多數。

https://www.dragonsocial.net/zh/blog/chinese-search-engines-cn/


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5 Steps for Creating a Successful WeChat Marketing Strategy

It’s common to see brands actively managing their WeChat account but focusing the majority of their marketing spend on other more open platforms like Weibo, Zhihu, Xiaohongshu, TikTok, etc.In these cases, WeChat acts more like a website or central hub for brand information where the company can distribute content, accrue followers, and convert.

https://dragonsocial.net/blog/wechat-marketing-strategy


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What are the 5 aspects that make Taobao a leading shopping ...

Taobao is a leading online shopping website founded by Jack Ma’s Alibaba Group in 2003. Taobao is a platform that helps consumer-to-consumer retail. It encourages young entrepreneurs and small businesses to connect with consumers from Chinese regions such as Mainland China, Hong Kong, Macau and Taiwan.

https://www.dragonsocial.net/blog/why-is-taobao-so-competitive-in-the-industry


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What is Alipay? WeChat Pay? How to pay Like a Local in China

Dragon Social is a Chinese Social Media Marketing agency in China, offering Weibo and WeChat marketing services. With a diverse international team, we help global businesses expand to China.

https://dragonsocial.net/blog/what-is-alipay-wechat-pay-payments/


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How To Get The Most Out Of Alibaba's Singles Day (Double 11)

The rapid growth of Double 11 required Alibaba to develop a strong logistics network to handle the massive scale of the holiday. Alibaba’s logistics arm, known as Cainiao, has done a tremendous job in keeping pace with the holiday and ensuring that deliveries go out on time despite the massive amount of orders.

https://www.dragonsocial.net/blog/alibaba-singles-day-double-11/


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How to Delight & Attract The New Chinese Tourist | Dragon ...

Where Does The Chinese Tourist want to Travel? A total of 149.72 million outbound trips were made by Chinese tourists in 2018 according to the China Daily. While this is an impressive statistic that might make some tourism marketers drool, the number of domestic trips taken by Chinese tourists was clocked at 5.5 billion in 2018!

https://www.dragonsocial.net/blog/chinese-tourist-marketing-strategy/


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The Fundamentals of Advertising in China (2019 Guide ...

The last big government update was a restatement of The Advertising Law of the People’s Republic of China. Below you’ll see a list of the biggest changes that were made as a result of this law (if you feel like you’re even close to coming in conflict with these contact a law firm before starting to advertise in China!

https://www.dragonsocial.net/blog/advertising-in-china/


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Believe it or not - Shenzhen China Will Soon be Greater ...

A large number of “unicorn” companies are assessed with the value of more than US$1 billion but not listed. According to the statistics of the US CB Venture Capital Company, as of the end of last year, there were 222 unicorn enterprises worldwide, of which 59 Chinese enterprises were located in Shenzhen.

https://www.dragonsocial.net/blog/shenzhen-silicon-valley/


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Case Study: How to Be Successful in the China Wine Market

The China wine consumption statistics are impressive as well. The total wine imports to the region reached 407.37 million liters in the first seven months of 2017. Regarding China’s wine import statistics, the trades were worth US$1.475 billion and the volume has been increasing 15.49% year-on-year.. When it comes to playing the role of both wine producers and consumers, the United States ...

https://dragonsocial.net/blog/case-study-successful-china-wine-market/


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Everything you need to know about the Chinese middle class

Business Insider has claimed that by 2020, the Chinese middle class will spend around $1 trillion on private healthcare. Clearly, this is an excellent market to move into. Why is the Chinese middle class is growing so much- The reason behind the growth of the Chinese middle class is simple, the growth of the Chinese economy and the movement away from the manufacturing industry and it services.

https://www.dragonsocial.net/blog/chinese-middle-class/


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Top 5 Big Mistakes Foreigners Make when Marketing in China

Let’s see what minor elements sent across the wrong message this time.. The classic old-Shanghai setting, a traditional square table (八仙桌, frequently appear in Hong Kong horror films), and the models’ vintage outfits might be symbols representing China in foreign countries, but they’ve become very outdated and don’t serve to create any meaningful connections with younger ...

https://dragonsocial.net/blog/mistakes-marketing-to-chinese-consumers


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GTMC Toyota | Dragon Social

Dragon Social is a Chinese Social Media Marketing agency in China, offering Weibo and WeChat marketing services. With a diverse international team, we help global businesses expand to China.

https://www.dragonsocial.net/blog/work/gtmc-toyota/gtmc-toyota/


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How WeChat marketing can be effective for Higher education

Introduction to WeChat Marketing for Education- There are several reasons why WeChat marketing for higher education works. In this blog post, I will be exploring some of the best practices and giving examples of different institutions.

https://www.dragonsocial.net/blog/case-study-wechat-marketing-for-higher-education/


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Our Work - Marketing Campaigns in China | Dragon Social

Dragon Social is a Chinese Social Media Marketing agency in China, offering Weibo and WeChat marketing services. With a diverse international team, we help global businesses expand to China.

https://www.dragonsocial.net/work-2/


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3 Proven Channels for a Successful China Marketing Strategy

Discussion-Based Websites . Websites like Douban.com, Tianya.cn, mop.com, and zhihu.com have become powerful tools for reaching out to customers with a more targeted approach. Each of these platforms has millions of users who participate in discussions on a variety of topics. The platforms are unique in that they encourage more active participation.

https://www.dragonsocial.net/blog/3-channels-china-marketing-strategy/


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Understanding Chinese Growing Investment into Foreign Real ...

There’s been a ton of talk about the amount of Chinese money flowing into overseas real estate. Chinese investors have always had a taste for overseas real estate but over the last decade, entire cities have been dominated by Chinese investment.

https://www.dragonsocial.net/blog/china-real-estate-investment/